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5 Ways to Grow Your Small Business

Once you have established your business, you need to shift your focus to the actions you need to take to help it grow.

1. Acquire Capital

There is a reason people say, “You need to spend money to make money.” This is especially true for small businesses. Everything that you need to run your business costs money, including basic office supplies, the rent and utilities for your place of business, any marketing, and product development. There are several ways to acquire enough capital to fund your business. You can start a funding campaign, you can seek government grants for small businesses, or you can even find an investor.

2. Perform Market Research

Perform market research by asking your target audience what they want to see and networking with your competitors and other companies in your niche. Find out what works for them, and what doesn’t work. How much money do they spend on marketing, and how much time do they spend on social media? Knowing what works in your industry, and then implementing it in your business will help your business grow.

3. Establish Your Online Presence

It is a rare company today that does not have at least a website. Social media is here to stay, and learning how to use it correctly can only help you connect with more people that you never would have reached otherwise. If you don’t already have one, consider building a website and at least one social media account to establish your online presence.

4. Grow Your Email List

The hardest part about running a small business is converting prospects into actual customers, and then get them to return for more. The easiest way to do this is to create a loyal following of customers by growing your email list. These are people who have subscribed to your online content and will be more likely to buy your online products over and over again.

5. Develop a Product

The easiest way your small business can make money and grow significantly is to develop an original product, especially one that has little overhead. Online products, such as courses or ebooks, are fantastic products to sell that do not cost much to make, but the return can be substantial. Developing your own product means that you get to keep all of the profits, and not just a small commission for selling someone else’s products. More profits going back into your business means more money you can put towards developing more products, advertising, or even hiring a staff. More profits means your business is growing.

Acquiring capital, doing market research, establishing your online presence, and developing an original product are great ways to grow your small business.


8 Ways Small Business Owners Can Secure Government Funding

Government grants for small businesses are a great source of funds for start-up entrepreneurs. Because grants are not debt or equity, entrepreneurs don’t have to repay the money or surrender ownership to attract these funds. Unfortunately, small businesses owners are often overwhelmed by the complex application processes. The following tips can help you tap into government grants.

1. Apply to lesser-known funds

Competition is very high for a fraction of the programs, particularly since some government grants are more popular than others. Hundreds of the not-so-popular funding programs will, therefore, have trouble attracting applicants, as a result of which they are often under-subscribed. However, you’ll improve your odds further if you don’t apply to the same funds as every other applicant. Fortunately, funding search tools that can be used to identify these lesser-known funds are now available online.

2. Highlight how your small business contributes to the economy

In your application, demonstrate how the funds received will help build the economy. Increasing your company’s revenue is not the government’s main objective. As such, the government has to ensure taxpayer dollars are used in a way they will bring socio-economic benefits like the creation of jobs and advancement of regional development.

3. Collaborate with industry leaders

For some government grants, partnering with large corporate applicants is the only way small businesses can attract commercialization and R&D funding. As such, you can increase your eligibility for larger grants by building networks and partnerships within your industry.

4. Explore different types of funding

Many small business owners know about R&D tax credits. However, very few are familiar with the various funding programs available at municipal, provincial, and federal levels. Since new government grants for small businesses are announced on a regular basis, staying informed is important.

5. Present a winning case

The government supports businesses that have achievable short and long-term objectives. To attract the more substantial funding commitments, companies need to have a 3-year strategy at the very least. In your application, show how the funds can help you achieve your company’s goals and ensure overall success.

6. Apply to multiple funds

Small businesses are usually eligible for several different types of government funding. Applying to multiple programs increases your chances of securing a government grant, especially if you base your strategy on facts, data, and analytics.

7. Pay attention to the details

Approximately 80 percent of government grant applications do not make it beyond the screening stage. Failure to meet the basic compliance criteria is cited as the main reason for rejection at this stage. You can improve your chances of success by hiring the services of an expert who understands the eligibility requirements and priorities.

8. Expand your online toolkit

You can use online tools to match your company with the best-suited government grants for small businesses like yours. These tools can aggregate and rank funding programs, reducing the amount of time it would take to search for a suitable grant and opening up a variety of viable funds for your organization.


4 Top Reasons Small Businesses Fail

Starting a business, every business owner wants to succeed, but most small businesses often fail at the infancy stage. Unfortunately, statistics show that the numbers of young companies that are going out of business are growing by the day. The failure, unfortunately, cuts across the board from manufacturing, retail to construction. The reasons these small businesses fail are numerous. However, we are going to explore four of the main ones.

1. Insufficient capital

Capital has been cited as the number one reason small businesses do not succeed. Most governments have realized this cause and have started the government grants for small businesses as an initiative to try save businesses. Lucky entrepreneurs who qualify for the grant stand better chances of succeeding than those who do not receive any. Other institutions such as banks have also come up with incentives to offer loans and other financial instruments to support the small growing businesses. Lack of cash flow management skills has also been cited as a financial challenge. For instance, a starting entrepreneur can take a loan and fail how to effectively allocate it to aid the business needs.

2. Poor planning

More often than not, small business owners are caught up in their financial freedom dream that they fail to invest in skills that are necessary to run a business. Failure to plan accordingly is detrimental; it is often said that failure to plan is planning to fail. A business plan is important when starting a business; unfortunately, very few budding business owners create one. In addition, they just get into business with enthusiasm that they fail to do proper market research that would enable them to draft strategies to deal with competition.

3. Wrong Reasons

Starting a business should be about passion or filling in a market gap. However, most people get to business for all the wrong reasons. Some will get to business so as not to report to a manager. Failure will come when they realize they lack the acumen to run a business successfully despite having the right skills. It is important to first understand the reason you want to start your small business; the fact that you dislike your boss will not cut it. Soon the enthusiasm will fade away, and you will have a failing business.

4. Poor marketing

Starting a business is not enough; you need to let your clients know that you exist. You need to understand what it is you are selling and come up with effective marketing strategies. Most people will fail to know where to meet their clients; for instance, if your potential clients spend most of their time on social media sites then that is where you need to advertise. Create a working marketing strategy and stick to it. Marketing is not an expense; it is an investment, so invest.


5 of the Best Small Business Tips

1. Talk with other business owners who run a similar business to your own

They may know more about government grants for small businesses. Find out what is working for them, and don’t be shy about sharing with them the successes you have made. There are enough customers to go around. Network with everyone you meet, including your customers. You never know who you might come across. Always have a business card to hand out or a story to tell. People will remember you and want to visit your business more often. Join your local Chamber of Commerce and participate in as many gatherings as you can manage. Getting to know other business owners in your community can help you enormously.

2. Market your business in places your customers will find you

Every business owner knows they need to market their business, but where? Marketing can be especially expensive. With social media as the newest platform, it is easy to post something every day that your customers can use. Facebook, Twitter, Instagram, and many others can help you gain popularity within your demographic, and allow you to advertise specials daily if you wanted to. Pay attention to which platforms work best, and focus on them. You can also use your local newspapers, news stations, local radio stations, and even local businesses that may want to advertise your business, to their customers, for a trade of some kind. Keep marketing fun, for you and your customers, and they will want to look for more of what you have to offer.

3. Whatever you do, do not give up on your business

The first few years are always hard for new businesses. Plan, monetarily, for your business to be slow for the first couple of years. If you have a few great months, save your money for the months that could be slow. Always put back into your business. Learn to live frugally for a few years, waiting for your business to flourish. Find people to surround yourself with who can offer advice and positive feedback to any doubts you might be feeling. There can be people close to you who may doubt your dream of making your business a success, and you’ll have to reassure them, without allowing for their negativity to affect your decision making. Learn more about government grants for small businesses.

4. Ask your customers what they think about their experience in your establishment

There is no better way to find out how you are doing than from your customers themselves. Take their opinions to heart, without taking offense. These are the people you would like to return over and over again. Offer your customers something for their opinion, even if it is a coupon or piece of candy. Let them know you want to make improvements for them, and you are listening to their needs. The next time they come in, ask them what they think of the changes you have made. This will create a stronger relationship between yourself and your very necessary clientele.

5. Be Grateful for every customer that walks through your door and for every opportunity that comes your way

It is easy to become pessimistic when you only have a handful of customers each day, but instead of looking at the glass half empty, remind yourself that a few customers is better than no customers. Look for ways to show your appreciation to your customers. You can do this by sending hand written notes, a display of fresh flowers inside of your establishment every week, incredible customer service each and every time, etc.. Your business will flourish with gratitude, hard work, and a positive attitude.


Best 20 Ways To Finance Your Startup in Canada (Miss it at Your Own Risk)

There is something about owning and running your own business, being our own boss, creating something new, that is incredibly appealing. However, setting up a new business is far from the idyllic scenario one would like. It is wrought with risks and perils and financial problems. Luckily, government grants for small businesses can help you out.

Listing 20 Ways by which you can finance your Canadian based Startup:

1. Buy Local Program (British Columbia) – Website

The BC government provides funding to businesses that contribute to agriculture, food, and seafood industries. The funding can be used for marketing, advertising or social media campaigns. The condition for receiving this grant, however, is that the business must be based in British Columbia and the marketing campaign must be new. The entrepreneur must contribute at least 50% of the costs.

2. AVAC Ltd. (Alberta) – Website

AVAC was created in 1997 by the Government of Canada and the province and Alberta which provides investment opportunities for business based in Alberta, or can provide economic benefit to the province of Alberta, that focus on agriculture, industrial technology and renewable resources. AVAC provides grants to research and commercial based endeavours.

3. Export Market Access (Ontario) – Website

This program grants small businesses up to 50% (up to a maximum of $150,000) of the cost of the projects that develop export sales, or are looking to break in to the export business. The grant alleviates costs of research, marketing, bidding, marketing etc. The business must have at least 5 employees and have sales worth $500,000 or more per year.

4. Northern Ontario Heritage Fund (NOHFC) Programs – Website

Again in Ontario, we have the Ontario Heritage fund. The NOHFC is aimed at creating and growing employment opportunities in the region. It provides grants for new businesses, expansion of old businesses, internships etc. The NOHFC website provides a complete list of available options to apply in.

5. Emerging Music Business Program (Nova Scotia) – Website

Nova Scotia provides grants to emerging artists, musicians, and Registered Societies up to 50% (with a a maximum limit of $4000) to set up businesses in the region. The constraint is that the artist or at least 3/4th of the employees must be residents of the province.

6. Fondation du maire de Montréal pour la jeunesse (Montreal) – Website

This program helps young entrepreneurs set up new businesses by covering up to 25% (or $30,000 whichever is lower) of the project costs. The business must be set up in the city or borough of Montreal and the by a Canadian resident 18 or older, and 35 or younger.

7. Marketing Support Program (Prince Edward Island) – Website

The PEI program provides 40% of the costs related to advertising, marketing, research and promotion of a business set up in Prince Edward Islands. The business must be related to food development, manufacturing, bioscience, information technology, or craft/giftware sectors.

8. Natural Stone Assessment (Newfoundland/Labrador) – Website

A maximum of $50,000 or 75% of project costs may be granted to an applicant for resource assessment and explorations per project. The business, however, must be registered to operate in Newfoundland/Labrador and the applicant must hold the rights to the mineral lands mentioned the application. The applicant must also provide proofs that they are able to cover the rest of cost of the project not covered under the grant.

9. New Brunswick Growth Program – Website

Based on the number of jobs created, this program offers 50% of eligible costs up to $100,000, or up to $15,000 per new job opportunity. The contribution is non-repayable. To avail this the business must be based in New Brunswick and relate to manufacturing, IT, tourist, or commercial service industries. A few other industries are also eligible.

10. Ontario Conservation Fund – Website

A number of provinces offer grants to energy efficient industries. The Ontario Conservation Fund has supported innovative research, technology and innovations since 2005. The maximum time-frame for a project applying for this grant is 3 years. Amount allocated depends on the type of energy it pertains to and eligible costs.

11. Efficiency Nova Scotia – Website

This program offers businesses the chance to receive rebates by making their business more energy efficient. By alleviating the drain on energy, the program seeks to boost the overall economy and thus, helps owners to set up optimized businesses. This also helps lower project costs.

12. Hydro Quebec Energy Efficiency Programs – Website

The Hydro Quebec Energy Efficiency Program offers customized financial aid to projects that adopt and plan to sustain energy efficient models in their business practices. Grants and rebates are offered on the basis of the project in question and the cost of implementing it.

13. Growing Forward 2 (Alberta Farms) – Website

This is a federal initiative program that provides $3 billion in aids to farmers and business owners all over Alberta to help them start businesses. It also includes $2 billion specifically for meeting economic growth needs of the region. However, the program is currently offline and not accepting applications due to exhausting its funds. Additional funding is being requested.

14. British Columbia Hydro Power Smart – Website

Another province investing in smart energy techniques is British Columbia. Incentives are available for a variety of techniques. For those unsure, Key Account Managers can also help in optimizing solutions so that the best approach is selected.

15. Entrepreneur Support Program (SEED) – Website

This program is designed to offer $15,000 per year to businesses that operate Northwest Territories. It helps small businesses and partnerships with gross annual sales of $500,000 or less. It provides assistance with start-up costs, capital, operational costs etc.

16. Financial Support for Aspiring Farmers – Website

Quebec residents between ages 18 and 40 starting out in the agriculture industry can request and receive loans up to $25,000 to help jump start their business. The condition is that the business must contribute to sustainable development.

17. AgriMarketing — SME Component – Website

For small and medium businesses geared towards agri-food, food and seafood sectors, owners are eligible to receive up to $250,000. To avail this, businesses must make headways into existing export markets, or create entirely new ones to boost the economy.

18. Centre of Excellence in Next Generation Networks (CENGN) – Website

Innovative communication technologies are supported by Canadian Government via this program. Funds of $50,000 to $100,000 are available to help in commercialization of new products which meet the software and hardware criteria.

19. Consulting Western Economic Diversification – Website

Female entrepreneurs in Manitoba can avail this program to help start their business in the province. Loans up to $150,000 are available in a 5-year period with the additional option of market analysis, counselling services etc.

20. Summer Company – Website

Specifically designed for students and young entrepreneurs, this program allows Canadian citizens ranging from 15 to 29 grants of up to $3000, as well as, on-hands training to help them run their own business in the summer.


4 Ways for Developing Your Small Biz Employees With Good Video Content

When we look around the business world, we see a variety of business owners. Some are clearly blessed with a background in their industry before they start their business. Others have business-related skills from other industries (or government grants for small businesses to get them started), and they can think on their feet and launch their enterprise. Whatever their level of experience is, they get through those first few bumps of launching a business. The best business owners can apply their business skills to new situations. They will hope that they can train their employees to act as they would in different scenarios as well. If you own a business, we hope you will enjoy these 4 ways to develop your employees through good video content:

1. Face a new set of challenges.
Being the leader means that you have a new set of challenges. Suddenly, you are challenged to get your employees to respond as you would in different situations. You could work with a video production firm to create a good training video, which would definitely help your employees understand your expectations.

2. Use videos to teach policies and procedures.
As your company grows, you will also find that you cannot possibly be at your business location all of the time. You cannot be available to advise what to do in every situation. This makes it imperative that your training content, especially employee learning videos, will teach employees what they should do. They may not always respond exactly as you would, but they can have a good idea of what you might do.

3. Make videos interesting and interactive.
Some employees will watch your training videos having already a wealth of experience to draw upon. They have been working for your company for a while. Others will be brand new or relatively new to the company. They will have less background experience from which to draw. Both types of employees will be in the viewing audience, and they will need to be entertained or informed by material that doesn’t put them to sleep.

4. Plan appropriate follow-up activities.
When an employee watches a video, it provides one context (or perhaps several in sequence) for how information or skills should be applied. Employees also need opportunities to apply what they’ve learned from a video on their own. You could do this by giving employees scenarios to work through in small groups, with a partner, or by themselves. The idea is to get them to take actions based on a scenario but with that new learning they just acquired.

Growing your enterprise with government grants for small businesses is pretty exciting, but it also means adding more employees. The more employees that are added, the farther you are away from the work that each individual does. This means, for example, that clients are interacting with people who aren’t you. Because you can’t clone yourself, you need great training tools. If you will use videos for employees to become better at their jobs, be sure to try some of those points discussed above, always with your personal take on the subject factored into the content. When you set expectations for employees, you should give them a chance to do their jobs. Hopefully, you’ve pointed them in the right direction!


6 things you need to do to ensure success in your small business

Starting up a successful small business talks dedication, hard work, and careful planning. If you’re just starting out on your business venture, you can probably use all the help you can get.

The following are six helpful tips on what you need to do in the early days of running your small business to maximize your chances of success:

Set detailed goals

If you’re wishy-washy and lack details when setting down goals, you’re probably going to achieve less. On the other hand, setting very clear goals will give you something specific to strive for. It will also make it easier to identify your successes and failure.

Minimize the overhead costs you have to cover to stay in business

Keeping your overhead down will make it more easy to start bringing in a profit as soon as possible. Look for any ways that you can bring down production costs and learn to be frugal. If you’re not bringing in the profits that you want, consider focusing on your overhead costs rather than bringing in more sales/clients in the early days.

Don’t quit your day job until you’re secure

A lot of small business owners are too eager to quit their day job and do so too soon. While you’ll undoubtedly be overwhelmingly busy if you’re managing both a full time job and a fledgling small business, you don’t want to jump the gun on giving up that regular pay check. Try not to quit your day job until your business is generating more than enough income to be sustainable and hopefully at least as much income as your original day job brings in.

Specialize by finding the right niche

You can minimize competition by niching down to a more specific product or service. Put some thought into which niches in your industry are likely to experience the most growth in the coming years.

Take advantage of any government programs that may assist you

Its in the government’s best interests to promote the growth of small businesses because more successful businesses means more tax revenue. You can take advantage of government grants for small businesses to acquire more capital. Capital is something that almost any young company finds itself regularly in need of, so look at this way to acquire capital that you won’t even have to pay back down the road.


By getting to know others in related industries in your community, you can network to develop a support network and to search for new resources that will help you run your company. Attend local events or join your area’s Chamber of Commerce to find more networking opportunities.


How to Start a Small Business from Your Garage

Research has shown that most homeowners across the world use their garages as a place for clutter and storing stuff they don’t use regularly. However, utilizing the garage space for your small business idea is a brilliant and viable business move. The startup stage of a business doesn’t require too much space after all, and you don’t have a lot of overhead expenses to worry about. Here are guidelines on how to start a small business from your garage:

1) Location

It’s important to note that your home is in a residential area where you have several residential regulations and rules to be observed. Therefore, you ought to know your startup business’s location well before initiating the first ‘baby’ steps. Determine how you will be receiving the raw materials for manufacturing your product and how the final commodity will be leaving your home for the target market. If you live in a rural area, then things may be easier than for people who live in gated communities. You should consider contacting your zoning community with your business ideas to understand more about the business opportunities allowed in that area.

2) Your neighbors

There is a chance your neighbors might not be excited by your startup business idea as you are! If you production processes won’t be noisy and disturbing to the neighbors then you can mind your own business and ensure the garage door is closed at all times. You can carry out minor renovation projects on your garage to make sure you make it a comfortable working environment. If possible, you can also avoid heavy business traffic to your property.

3) Create space

Make certain there is enough space to accommodate your working area and inventory so as to avoid spillage to your basement. A lot of clutter or raw materials all over your basement will raise concerns and neighbors might file a complaint. If possible, you can keep the garage and the home separate by partitioning where necessary. Envision the entire production process in order to evaluate and determine the amount of space needed to produce the product. You can make markings using a sidewalk chalk so that you get a clearer picture of your production space after emptying the garage space.

4) Technology

Your garage organizational ideas will not be complete if you don’t get creative and incorporate the utilization of technology. For instance, you don’t have to create a space for a receptionist but alternatively, hire a message service to be answering your toll-free number calls before rerouting them to your mobile phone. Your potential and existing customers will be answered by a live person before they are put on hold for you. That is a good indicator that you are on the right track of technology and respect your customers.

Also, remember to use internet platforms like blogging and social media services. Social media platforms such as Facebook and Twitter offer a big opportunity to give your clients reliable customer support at all times. Use legitimate software for printing labels and remember to purchase postage online. If you’re short of capital, it’s a good idea to seek government grants for small businesses from the State to facilitate such expansion plans.

5) Decide when to expand

If you can efficiently deliver by working with a small space, then you’ll do more with a bigger space. If you realize that you have achieved your sales goals, then it’s time to build a good team and expand your business into a commercial area or move to a new space that can allow you to produce more to satisfy your widening customer base.


Top 5 Canadian Government Grants For Start-ups

Entrepreneurship is the word of this age. Nowadays, standard 9 to 5 jobs are not enough and people are looking to embark their own creative journey. Thus start-up and small businesses are getting increasingly popular.

However, it is not always easy to maintain your own businesses. Amongst the many challenges you’ll face, one of the most crucial ones is funding. Not many people possess the means to finance their projects out of their own pocket, and getting bank loans can be a grueling effort. Fortunately, you can apply for government grants for small businesses to aid you in your venture.

What you can do
Getting grants is not an easy process. There is a lot of competition and the criteria for applying are usually stringent. Also grants vary from industry to industry and not all sectors get the same level of funding. However, here are 5 of the best grants the Canadian Government has to offer.

Advancing Water Technologies (AWT) Program
The AWT program is a $12 million program funded by FedDev Ontario. It supports projects relating to clean and innovative water technologies and alleviation of global water crisis. The grant provides funds upto 50% of your expenses to a maximum of $100,000. In case of further requirements, an application may be submitted to the committee. However, to be eligible to apply for this grant your company must have a minimum of two employees and have been operational for 2 years.

AgriInnovation Program (AIP): Industry-Led Research & Development
The AgriInnovation Program aims to provide research and innovation funding for agriculture and food-product based industries. Funding under this program can be divided into two categories – Agri-Science Cluster and Agri-Science Project.

The Agri-Science Cluster division focuses on projects at the national level that can target issues across multi-provincial channels. The funding for projects of this scale ranges from 50% to 75% of total costs.

The Agri-Science Project on the other hand concentrates on targeted issues, one at a time. It can provide funds amounting to 50 to 75% of project costs, with a maximum of $5 million.

TECTERRA Funding for Geomatics Companies

In the field of geomatics innovations, TECTERRA is the perfect place to apply for a grunt. TECTERRA was created specifically to support small businesses looking to develop geomatics technologies and it provides a wide range programs that aid in commercialization, support of businesses and career opportunities.

Canada Small Business Financing Program
The Canada Small Business Financing Act was signed with an aim to increase the availability of financing for small businesses. It helps in establishment, expansion or renovation of said organizations in order to help the citizens lead dignified leaves and grow the economy. Under this charter, the Canada Small Business Financing Program can provide up to $1 million in expenses for setting up or expanding your business.

Canada Media Fund: Experimental Stream
For digital media projects, the Canada Media Fund finances development, production and innovation of content that will be used in Canadian media or by the public. Amount available for funding depends on stream. A maximum of $300,000 to $1.2 million may be requested.

It is tough to mark your own way in the world and the Government of Canada recognizes that and aims to help develop businesses that would further develop the community. Thus, if you have a worthwhile project, federal grants like this can be the key to your success.


How Fitness-Related Small Businesses Can Improve The Chances Of Success

Motivated people want to take steps to care for their health. Motivation does not automatically convert to experience. So, in order to get into good shape, people will seek out boutique gyms — small gyms — designed to cater to people seeking small group or one-on-one training. This type of small business can be very successful as long as a few wise steps are taken. A few of the steps to increase success might seem like “little things”, but they have huge effects on clients.

Make the Interior Look Inviting

Equipment is important for working out. A small fitness studio really does need dumbbells, medicine balls, yoga mats, and other such items. Government grants for small businesses do need to look more than just functional. The interior has to look inviting to the public. Placing photographs of famous fit people on the wall assists with turning the interior into a very positive place. So would adding a few nice plants. No one should laugh at the simple concept of adding plants. Anything that makes a small business’ — any small business’ — interior look inviting is going to encourage the patronage of customers.

Light Up the Interior

Cutting costs is important when launching any new small business. Utility costs should be kept under control. The cost controls do need to be maintained with prudence and common sense. A poorly lit interior looks more ominous than inviting. The proprietor of an establishment might look like he or she is trying to hard to cut costs with a dimly lit interior. People might wonder if the person running the business cuts corners elsewhere, which is not a good sentiment to infuse in potential customers.

Sublet the Studio

Government grants for small businesses may run into cash flow woes during their first few years in operation. When a business is new, sustaining a large number of consistent customers can be a bit tough. Subletting the studio out to other fitness professionals might help with improving cash flow. Five personal trainers paying $10 of their $60 per hour fee to the business owner definitely can be a decent source of cash. If all five have just two clients per week, the small business is pulling in $100 per week — $5,000 per year — without any extra costs or effort.

Don’t Fall into the Immediate Rush Phenomenon

The minute a new small business opens up, if interest exists in such a business in the neighborhood, a great many customers may visit the establishment. A new gym may attract a host of people finally doing something to lose weight. Owners of the business should realize the high volumes of customers will taper off to more normal levels over time. Budget the business accordingly as a result.